Mega trends help products sell more because the trend conutines to make the consumer buy which can last up to five years.Which allso keeps the companys selling and creates more jobs because outher businesses pick up the product.
The current trend I see that is currently affecting the culture and the fashion industry is the Army trend. The United States has been dealing with the war for over 7 years now! All genrations can realate to now which makes it even more import for us to incorprate it in to our clothing. Weather it be the American colors, Army structered jacket, pants, some way some how some designer has taken that part of history and put it into our life.